Performance Marketing Specialist

New York, United States · Marketing


About the Role:

Penrose Hill is building the most customer centric wine company. Collaborating with famed winemakers and sourcing from vineyards around the globe, our wines have won hundreds of awards, including multiple 95+ point scores, Best in Show and Winery of the Year. As the world’s first full-stack winery, we’re part of the wine business from grape to glass: not just making the wines, but getting it directly into the hands of customers. Penrose Hill sells through retail, restaurants, and direct to the consumer, via our wine club and store, Firstleaf.

The Performance Marketing Specialist is responsible for executing, managing, optimizing, and reporting on Penrose Hill’s performance marketing channels to drive acquisitions to the Firstleaf wine club and store. This includes but is not limited to paid social, paid search, paid display platforms such as Facebook and Google with heavy emphasis on optimizing and lowering CPAs.

Penrose Hill is backed by Tribeca Venture Partners, Greycroft Partners, Primary Venture Partners and Loeb Enterprises.

Here's What You'll Do:

Day-to-day responsibilities include but are not limited to:


The Ideal Candidate


Penrose Hill offers a comprehensive benefits package, including health, dental and vision insurance. You’ll work in a fast-paced environment surrounded by other high-growth startups and have access to major industry players.

Next Steps

Tell us a bit about yourself, why you’re excited about this role, and why you’d be a good fit. We value diverse experience, with some of our team coming from the wine industry and others taking their first step into it. We’d love to hear more about how your background fits Penrose Hill.

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